This class explores a communication technique called framing to help students develop, enact, and support their approaches to leadership. By combining practical application with a powerful communication theory, the course gives students valuable tools and insight, regardless of whether they seek a professional or academic career path.
As the course progresses, we will look at how language and discourse influence and are influenced by culture, the communication-related expectations for leaders, different communication styles, the value of effective frames, and the consequences of using framing to construct reality. We'll study positive and productive approaches to framing by organizations like Patagonia, Nordstrom, the Air Force, and the St. Louis Cardinals. In addition, we'll examine the strategies used by influential leaders like Sheryl Sandberg, Steve Jobs, and Richard Branson.
I like to place special emphasis on leadership approaches that foster innovation and promote the long-term well-being of organizations.
Along with looking at framing success stories, the class will examine the ramifications of ineffective or destructive uses of framing. In particular, we will watch the fall of Enron in the documentary film, Enron: The Smartest Guys in the Room.
It's a great class for graduate students who see themselves occupying leadership positions in the future. Additionally, students interested in developing their understanding of organizational communication or the social impacts of language will find the course valuable.
The class will meet Wednesday, 6-8:45 p.m., during spring 2016. Come and learn the language of leadership.
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